It's fund-raising charity event in Riga, organized by Latvia's Blonde Association. Blonde beauties in the Baltic state of Latvia held their first annual Go Blonde in 2009 in an attempt to 'make the world a brighter place'. It started as a one-time stunt but was brought back by popular demand. Organizers at Latvian Blondes Association were so pleased that they are set to make the parade an annual event. As said organizers of event there were 35 teams with 10-20 blond girls from whole Latvia last year. The organization is a Latvian branch of an international movement.