Jurmala Mayor Gatis Truksnis (Latvia's First Party/Latvia's Way) told LETA that the municipality was planning to attract a respected investor, "on a par with "Hilton"," for the development of the project.
One of the strategic goals of Jurmala is to be able to accommodate up to 500,000 tourists in the city's hotels every year. At the moment, around 241,000 tourists visit the city each year.
Company "Grupa 93" that drew up the project believes that a global market leader would have to be brought to Jurmala for attaining the goal, such as "Mariott International", "Hyatt Hotels & Resorts", "Four Seasons Hotels", "Hilton" or other company of this scale.
This would put Jurmala on the map of the world's best resorts, bring more tourists to the city and improving Jurmala's prestige, said "Grupa 93" representative Neils Balgalis. At the same time, the activity of the small and medium-sized businesses in Jurmala must be facilitated so there would be more SPA and resort services in the city.
"Even Riga does not have a hotel that would equal "Sheraton" or "Hayat". If an investor of such caliber enters Latvia, we will be put on the world map, more people will travel here," said Balgailis, adding that such a hotel would make it easier for Jurmala to achieve its strategic goal of half-million tourists a year.
The 4.5-hectare land plot in Dubulti is situated at the end of Ogres Street, not far from "Dzintari" concert hall where the annual pop music festival "New Wave" is held.