Latvia's participation in the showcase was ensured by the Latvian Embassy in Japan in cooperation with the Latvian Tourism Development Agency, the Riga Tourism Development Bureau and the tourism company "BTG". Three seminars on tourism opportunities in Latvia were organized during the event. Showcase participants were also offered to savor the herbal liquor "Rigas Melnais Balzams" at the event's festive reception.
JATA Tourism Forum and Travel Showcase is among the largest tourism events in Asia, bringing together many representatives from various countries to gain new partners and address potential Japanese tourists each year.
More than 125,000 people attended this year's showcase.
