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Latvia represented at JATA Tourism Forum and Travel Showcase 2012


On September 21-23, the Japan Association of Travel Agents held its annual Tourism Forum and Travel Showcase in Tokyo. Similarly to the previous years, Latvia was represented as well, LETA was informed by the Foreign Ministry's Press and Information Department.

Latvia's participation in the showcase was ensured by the Latvian Embassy in Japan in cooperation with the Latvian Tourism Development Agency, the Riga Tourism Development Bureau and the tourism company "BTG". Three seminars on tourism opportunities in Latvia were organized during the event. Showcase participants were also offered to savor the herbal liquor "Rigas Melnais Balzams" at the event's festive reception.

JATA Tourism Forum and Travel Showcase is among the largest tourism events in Asia, bringing together many representatives from various countries to gain new partners and address potential Japanese tourists each year.

More than 125,000 people attended this year's showcase.