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World prepares for ambitious blonde party

23.05.2011

Why do blondes go to Riga on the last weekend of May? Nope, this is not another bad blonde joke. The answer is, they go for the annual Riga go blonde parade.

An event that first began in 2008 in an effort to try and bring some happiness to the people of Latvia in the midst of the global financial crisis, the parade has now warped into one of the biggest events on the Baltic calendar each year, attracting participants and media from around the world.

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