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Media

The Investment and Development Agency of Latvia (LIAA) is happy to assist media professionals working on stories about Latvia and its tourism offering.
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Trade

The Investment and Development Agency of Latvia (LIAA) is happy to provide advice and support to the international travel trade planning activities in or already working with the Latvian tourism market.

About LIAA

One of the roles of the Investment and Development Agency of Latvia is to implement Latvia's national tourism development policy. The agency is supervised by the Ministry of Economics.

What we do:

  • implement marketing activities in Latvia and abroad for the promotion of Latvia as a tourism destination
  • ensure public private partnerships for tourism development
  • work to attract funding for tourism development. 

Our activities include:

  • carrying out research in local and international tourism markets
  • providing information and consultations on tourism in Latvia
  • arranging the participation of Latvian tourism service providers at international tourism events
  • coordinating FAM and press trips for international tour operators and media
  • developing and maintaining www.latvia.travel – an online tourism information resource for travellers
  • running ad campaigns in target markets
  • printing and distributing brochures and maps for visitors to Latvia
  • establishing and participating in tourism development projects
  • proposing legislative improvements to encourage tourism development
  • supervising the allocation of funds to tourism development projects.

News

Jūrmala is the second most popular destination in Latviaphoto by: Jūrmalas TIC

25.05.2017 Jūrmala is the second most popular destination in Latvia

One in three tourists in our country has been to this most beautiful resort city.
Popular Saulkrasti Jazz Festival turns 20!

25.05.2017 Popular Saulkrasti Jazz Festival turns 20!

Festival's special guest – virtuoso afro-jazz guitarist Jimmy Dludlu.
Baroque Pearl — Rundāle Palace and Garden Festivalphoto by: Rundāles pils muzejs

23.05.2017 Baroque Pearl — Rundāle Palace and Garden Festival

Improved, enriched and unique — this is how one can describe the artwork collection in Rundāle Palace.