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Media

The Investment and Development Agency of Latvia (LIAA) is happy to assist media professionals working on stories about Latvia and its tourism offering.
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Trade

The Investment and Development Agency of Latvia (LIAA) is happy to provide advice and support to the international travel trade planning activities in or already working with the Latvian tourism market.

About LIAA

One of the roles of the Investment and Development Agency of Latvia is to implement Latvia's national tourism development policy. The agency is supervised by the Ministry of Economics.

What we do:

  • implement marketing activities in Latvia and abroad for the promotion of Latvia as a tourism destination
  • ensure public private partnerships for tourism development
  • work to attract funding for tourism development. 

Our activities include:

  • carrying out research in local and international tourism markets
  • providing information and consultations on tourism in Latvia
  • arranging the participation of Latvian tourism service providers at international tourism events
  • coordinating FAM and press trips for international tour operators and media
  • developing and maintaining www.latvia.travel – an online tourism information resource for travellers
  • running ad campaigns in target markets
  • printing and distributing brochures and maps for visitors to Latvia
  • establishing and participating in tourism development projects
  • proposing legislative improvements to encourage tourism development
  • supervising the allocation of funds to tourism development projects.

News

Don't miss Jāņi celebration and waiting for a sunrisephoto by: Uldis Briedis

17.02.2017 Don't miss Jāņi celebration and waiting for a sunrise

The nearer the summer solstice, the more excitement arises in the heart. The daylight will shortly reach its maximum length and... will begin its way back to winter darkness.
2016 –  one more good year for Latvian tourism

16.02.2017 2016 – one more good year for Latvian tourism

In 2016, 2.3 million visitors were hosted at Latvian tourist accommodation establishments, which was 7.7 % more than the year before.
Fair of Latvian Folk Applied Art held already for the 47th timephoto by: Imants Urtans

16.02.2017 Fair of Latvian Folk Applied Art held already for the 47th time

Organiser of the Fair is the Latvian Ethnographic Open-Air Museum; timing: June 3-4.