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On the second Saturday of October at the Town Square local residents and guests are invited to the historical Simjūds Fair.
Latvian writer Pāvils Rozītis in his book „The Boys of Valmiera” wrote: „Who has not seen the Simjūds Fair, has not had a youth.”
The Simjūds Fair is the last fair before the winter, when people could buy everything they needed for their households. And, following the centuries old traditions, local producers and craftsmen offer rich selection of goods: knitted and crocheted items, items made out of animal fur, folk costumes and their accessories, jewellery, kitchen utensils, plants, autumn berries, fruit and vegetables, honey, gingerbread cookies, dried fish, bread, items made out of clay and animal skin, basketry and lots more.
Items sold at the Simjūds Fair range from ones resembling those made during the medieval times to the ones describing contemporary Latvian design, therefore, everyone will find something for their needs and taste. Furthermore, the fair is not only about selling and buying items, it’s also about having good time with songs and dances and it is a great place to meet with long-time-no-see friends and relatives.