The LIAA organises FAM trips with the aim of introducing participants to Latvia as a tourist destination.

FAM trips are organized mainly for those tour operators and agents working in high priority markets, such as Germany, Russia, Finland, Sweden, Estonia and Lithuania. Trips are tailored to ensure the program is suitable for the specific market and the participants’ interests.

The LIAA carries out a selection and evaluation process to establish the level of support that will be provided in line with our marketing and communications objectives. To discuss available support options, please contact us.