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The Investment and Development Agency of Latvia (LIAA) is happy to assist media professionals working on stories about Latvia and its tourism offering.
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The Investment and Development Agency of Latvia (LIAA) is happy to provide advice and support to the international travel trade planning activities in or already working with the Latvian tourism market.

About LIAA

One of the roles of the Investment and Development Agency of Latvia is to implement Latvia's national tourism development policy. The agency is supervised by the Ministry of Economics.

What we do:

  • implement marketing activities in Latvia and abroad for the promotion of Latvia as a tourism destination
  • ensure public private partnerships for tourism development
  • work to attract funding for tourism development. 

Our activities include:

  • carrying out research in local and international tourism markets
  • providing information and consultations on tourism in Latvia
  • arranging the participation of Latvian tourism service providers at international tourism events
  • coordinating FAM and press trips for international tour operators and media
  • developing and maintaining – an online tourism information resource for travellers
  • running ad campaigns in target markets
  • printing and distributing brochures and maps for visitors to Latvia
  • establishing and participating in tourism development projects
  • proposing legislative improvements to encourage tourism development
  • supervising the allocation of funds to tourism development projects.


Latvia Travel

20.10.2021 Winners of Unboxing Letland

From deep forests to Baroque gardens – Latvia has so much to offer! We showed some of the surprising bounties in our campaign “Unboxing Letland” while the rest of the miracles are waiting for you in Latvia. We kindly greet the winners of the campaign who will receive flight tickets to Latvia!...
Annas Hotelphoto by: J.Bautra

12.08.2020 Cabinet of Ministers: the involvement of every member of society is of great importance in limiting the spread of COVID-19

On Tuesday, 11 August, the Cabinet of Ministers, based on the recommendations of epidemiologists, decided to slightly reduce certain Covid-19 restrictions, taking into account that the increase in the number of cases in Latvia is significantly smaller than in other European Union member states....
top new tourism product

19.12.2018 Latvia's top new tourism product 2018 announced

The winners of Latvia's "Top new tourism product 2018" competition are the former servants' quarters at Mazmežotne Manor, Riga Motor Museum and the Railway and Steam educational and interactive centre in Gulbene.